WordPress Development
Does your WordPress site require specific features ? We develop custom connectors , extensions , or solutions . Real code, not a hack.
WordPress developments offered by WPLogica
Custom theme
A theme developed specifically for your project, not a customized paid theme.
We build the technical architecture based on your actual needs: content structure, blocks, reusable components, and integration with your existing tools. Clean, high-performance code, with no dependency on a third-party framework. A theme that any competent WordPress developer can take and develop further.
Gutenberg Blocks
Custom blocks to enhance the native WordPress editor.
Your teams create rich pages without touching the code, while respecting your brand guidelines and identity. We develop blocks tailored to your use cases: testimonials, team pages, FAQs, comparison tools, complex forms, and more. Each block is designed for ease of use in the back office and optimized for performance.
WordPress Plugin
Do you need a specific business functionality that existing plugins don’t cover properly?
API Integration
Connect your WordPress site to your business tools: CRM (Salesforce, HubSpot, Pipedrive…), ERP, Marketing Automation platforms (Brevo, Klaviyo…), external databases, internal applications.
We develop clean, well-documented connectors that reliably synchronize your data. No more manual re-entry, no more cluttered Excel files.
Specific business platform
Intranet, business platform, specific e-commerce solution… your WordPress project sometimes requires a really specific technical structure.
We support you in the specification and development of your custom WordPress project and advise you on best practices to adopt
Why choose WordPress?
You may have always associated WordPress with a simple blog creation tool. That was true in its early days in 2003, when the goal was to make publishing online easier. Today, 40% of websites worldwide use it. WordPress is a reliable and trustworthy CMS used by big names like Walt Disney and the White House. The CMS also saves time: it helps us develop advanced features that could otherwise take months or even years. Convinced? We are! That’s why we also perform migrations to WordPress if your site is built on another CMS.
- Help in creating relevant content for your audience with optimized visuals;
- Setting up the blog (comments, social media sharing buttons to engage visitors and SEO banner for each article);
- Displaying “call-to-action” buttons above the fold to boost interaction;
- SEO strategy at the local, national (in France) and/or international level depending on your marketing strategy (e.g., creation of a Google My Business page and localized content);
- Creation of online advertising campaigns , analysis of results to suggest improvements (Facebook, AdWords etc);
- Creation of analytical reports with detailed KPIs (number of visits, average session duration, bounce rate, conversion rate, geographic and demographic data of your audience).
Reasons Custom WordPress development
Create the extension you need
No plugin on the market exactly meets your needs? We develop custom WordPress extensions that are robust, scalable, and high-performing.
Connect WordPress to your ecosystem
CRM, ERP, marketing tool, logistics: we integrate the services you already use so that WordPress is at the heart of your information system, not disconnected from it.
Launch new products or services
ustomer area, configurator, booking platform, partner portal: we build the interfaces that directly support your new offers.
Free yourself from generic solutions
Off-the-shelf tools have their limitations. Custom development gives you exactly what you need, without unnecessary features or reliance on a third-party vendor.
The true WordPress experience (finally)
Our FAQs about WordPress development
Do you have questions about our approach to WordPress development ? We have answers .
It's about developing specific features, Gutenberg blocks, extensions, or integrations that off-the-shelf plugins don't cover or cover poorly. At BSA Web, we code what you truly need, without overloading your site with ready-made solutions.
An existing extension might be suitable if it perfectly meets your needs. But often, existing solutions only do 50% of the work . You pay for a license for features you don't use, and the ones you really need are missing.
Customization eliminates these compromises : you get exactly what you need, without unnecessary code, without recurring licenses, just the expected features without any extras.
It depends on the complexity : a simple Gutenberg block can cost a few hundred euros, a business extension a few thousand, a complex site factory several thousand.
We always provide a detailed quote after analyzing your needs . The initial investment is very often recouped through the absence of recurring licenses and technical debt in the medium term.
Absolutely, and it's actually a fairly frequent request from our clients who want to connect their WordPress site to their business tools : CRM (Salesforce, HubSpot, Pipedrive…), ERP, Marketing Automation platforms (Brevo, Klaviyo…), external databases, internal applications, etc.
To connect WordPress to third-party tools, we can use existing connectors or develop specific connectors and integrations , the ultimate goal being to converge your data and increase efficiency!
